Private Labeling Procedures

Manufacturers, retailers, and distributors commonly acquire products produced by another manufacturer with the intent of rebranding and selling the products as their own. This practice is known as private labeling.

1. Become a WaterSense manufacturer partner or a retailer/distributor partner.
   
   
2. Make sure that the product has been certified by a licensed certifying body to meet the WaterSense specification using either of the methods described below:
   
   
   1. If you do not control the product design and specifications, contact the original manufacturer to have it add you as an "additional company" on its WaterSense certification file with the licensed certifying body. Be sure to have the original manufacturer include the brand name and model numbers that you will use to identify and sell the labeled product.
   2. If you control the product design and specifications and can maintain responsibility for the product's certification, you may open your own WaterSense certification file with a licensed certifying body directly.
      
      
3. After the product has been certified, obtain the WaterSense label from the original manufacturer or the licensed certifying body. Use the label in accordance with the WaterSense label use guidelines.

To get your privately labeled products listed correctly on the WaterSense Web registry , the owner of the WaterSense certification file must complete and submit a product notification form to EPA.

Please contact the WaterSense Helpline at watersense@epa.gov or call (866) 987-7367 if you have questions about this process or about which type of partnership agreement to sign.