Self Management Assessment and Resource Tool (S.M.A.R.T.)
EPA National Community Recognition Program - Question 15
Recruiting participants for community physical activity programs can be challenging since many older adults are reluctant to join programs for numerous reasons. Recruitment typically requires using community partnerships and referral strategies to identify potential participants and effective promotion initiatives or campaigns to generate interest in the programs your community has to offer.
Many communities publish physical activity guides that list recreation areas, fitness and health centers, faith-based exercise programs, walking paths and clubs, and other locations where older adults can join in and get active. Other promotion ideas include special-purpose walking campaigns, new program announcements at the local YMCA or senior center, and special promotions and incentives for older adults at area fitness clubs.
Internet Resources on Promotion, Advertising, and Recruitment
Active for Life National Program Office
Template for a Community Resource Guide
http://www.activeforlife.info/resources/files/Community%20Guide%20Template%20generic-detailed.pdf (27 pp, 404K)
Active Options for Aging Americans
Best Practices in Physical Activity Programming