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Climate Protection Technology Initiative Conference
October 10 & 11, 2007
Tremont Grand Conference Center, Doric Room, 4th Floor
225 N. Charles Street, Baltimore, Maryland
Last Updated: October 19, 2007
Wednesday, October 10
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Session I: Laying the Landscape
Welcome
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Dr. Kathleen Hogan (PDF) (13 pp., 315K), Director, Climate Protection Partnerships Division
U.S. Environmental Protection Agency
Meeting Goals
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Dr. Stephen O. Andersen, U.S. Environmental Protection Agency
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Dr. Dan Lashof, Natural Resources Defense Council
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Maria Vargas, ENERGY STAR
U.S. Environmental Protection Agency
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Steve Nadel (PDF) (20 pp., 97K), Executive Director
American Council for and Energy Efficient Economy (ACEEE)
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Jonathan Livingston (PDF) (20 pp., 310K), Vice President, Product & Service Innovation
Ecos Consulting
Thursday, October 11
Session II: Leveraging Early Adopters and Environmentally Motivated Consumers Individual Consumers Tapping into the Green Consumer Mind Set-
Jacquelyn Ottman, President, J. Ottman Consulting, Inc.
What makes 15% of the population choose greener products over their "brown"counterparts? It starts with an attitude of needing to feel control over their lives, and doing so by using the power of their purchasing.
This talk helped participants understand what's behind consumer's need for control and strategies for overcoming key barriers to green purchasing, barriers that exist for even the most ardent of green consumers. These barriers consist of misperceptions about the quality of green products, the need to understand other benefits of green products besides "saving the planet", and lack of credibility in manufacturers claims.
The talk also showed examples of companies who had addressed these barriers successfully and some who were unsuccessful. Example included Toyota's (Prius), GM's Electric car, Philips Marathon Light Bulbs, Method's "Fight Dirty" empowerment campaign, and HSBC's "No Small Change" campaign, among others.
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Annie Longsworth, Managing Director, Cohn & Wolfe, San Francisco
Tom Agan, Managing Director of Penn, Schoen, Berland
Corporate & Government Consumers
Corporate Sector Consumers-
Peter Williams, CTO, IBM Big Green Innovations
Robert Schasel (PDF) (7 pp., 260K), Director of Energy, Utilities and Conservation, PepsiCo
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E. Thomas Morehouse, Jr. (PDF), (16 pp., 477K) Institute for Defense Analyses
Member, Defense Science Board Task Force on Energy Strategy
Session III: Insights from State Programs to Advance Emerging Technologies
Panel on state activities to promote emerging technologies-
Advanced Energy
Dr. Robert Koger (PDF) (18 pp., 384K), President California Activities to Advance Technologies that Protect the Climate
Jonathan Livingston (PDF) (9 pp., 102K), Vice President, Product & Service Innovation
Ecos Consulting Connecticut Clean Energy Fund
Keith Frame, Associate Director, New Technologies New York State Energy Research and Development Authority (NYSERDA)
Janet Joseph, Director, Energy Resources, Transportation & Power Systems, and Environment Northeast Energy Efficiency Partnerships
Sue Coakley, Director, Northeast Energy Efficiency Partnerships Massachusetts Technology Collaborative
Francis Cummings, Policy Director, Renewable Energy Trust, Massachusetts Technology Collaborative
Session IV: Potential Technologies: What Are the Issues and the Assistance Needed?
Panel of technology suppliers that may qualify for recognition under the proposed Climate Technology Initiative-
American Wind Energy Association
Randy Swisher (PDF) (16 pp., 336K), Executive Director Antares
Christopher Lindsey, Associate Principal Danfoss Turbocor Compressors
Daniel Mason (PDF) (29 pp., 1M), Director of Sales The Stella Group
Scott Sklar, President Electric Power Research Institute (EPRI)
Bernard Neenan
Wrap-up and Adjourn
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Dr. Stephen O. Andersen, U.S. Environmental Protection Agency