SMM Web Academy- Creating Winning Recycling Programs at Sporting Events
Carrying out a routine recycling program at a stadium or other sporting venues can be challenging enough. Creating a winning recycling program at a temporary, large, multi-venue, community-wide sporting event can test even the most experienced sustainability professionals.
This webinar will provide basic principles for setting up a multifaceted program beyond the venue site such as "spill over" public space, pedestrian areas, event hotels, team restaurants and even outdoor event spaces such as streets or plazas. Real world case studies will be presented by panelists with experience in planning and executing recycling and waste management programs at such events.
- Jacob Hassan, Community Recycling Coordinator in U.S. EPA Chicago’s Materials Management program,
will give a nuts-and-bolts primer on establishing a recycling program at large, multi-venue sporting events using examples from his work at the 2010 NCAA Men’s and Women’s Final Four basketball championships. Jacob will also cover best practices associated with running a recycling program involving the venues, high pedestrian traffic areas, hotels and restaurants and how his team overcame challenges such as a game day windstorm.
- Mark Root, Strategic Account Executive with Coca-Cola Recycling, is responsible for building lasting recycling programs with key customers and events. Beverage companies and other corporate sponsors play a significant role in making recycling successful at large sporting events. Mark will provide a perspective on engaging corporate partners and highlight an approach to recycling that has proven successful. He will talk about the importance of driving the consumer to recycle and will provide operational insights to ensure that recyclable materials are recovered.
Coca-Cola Recycling: Outside the Venue (21 pp, 1.37MB)
- Bruce Rayner, Chief Green Officer with Athletes for a Fit Planet, tackles waste management in the challenging settings of street race courses, golf tournaments and other temporary outdoor venues that are set up one day and dismantled the next. Bruce will tap more than a decade of experience of working at these sporting events to share strategies for waste reduction, recycling and food composting.
Creating Winning Recycling Programs for Sporting Events (14 pp, 3.12MB)
- Laura Moreno, Environmental Scientist in U.S. EPA Pacific Southwest Region’s Pollution Prevention and Solid Waste program, will give a brief presentation on EPA’s WasteWise Food Recovery Challenge and how it can help event planners meet diversion goals and gain recognition for their organizations.