Berkeley - Doing It Right from the Starterkeley, California, implemented a citywide campaign to help consumers make environmentally sound decisions. The City uses catchy slogans, such as "do it right from the start," "be picky about packaging," and "overcome over-packaging," to urge shoppers to think about how products are packaged and ultimately disposed of. Consumers tell manufacturers which products they want to use and which products they don't want by leaving them on store shelves.
The initiatives under this program have grown as businesses and residents have embraced the concept. The program now includes an educational campaign directed at elementary schools. An environmental education curriculum has been developed, as well as a training program, to help teachers incorporate recycling and other environmental messages into their science lessons. Other recent initiatives involve city supermarkets, which have printed recycling tips on their grocery bags. Some supermarkets also offer a discount to shoppers who bring their own bags or containers. Finally, a composting program offers subsidizing composting bins to berkeley residents to encourage home composting.