Great Lakes Funding

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FY1999 Great Lakes Projects

Development of a Conservation Ethic in the Oak Openings

Development of a Conservation Ethic in the Oak Openings (GL975070-01-0: $99,960)

Recipient: The Nature Conservancy

Project Period: 10/1/99 to 9/30/01

Project Officer: Karen Rodriguez (312-353-2690)

This project will develop and implement a marketing and outreach campaign which evaluates the awareness and knowledge level of local residents regarding the Oak Openings, develop a professional marketing strategy and campaign to inform and engage local residents as the importance of the Oak Openings as a unique natural area, implement an Oak Openings marketing campaign, conduct a market evaluation to gauge effectiveness, and restore 2-3 small sites as visual examples of the messages disseminated through the marketing campaign.