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FY 1999 Great Lakes Projects
Development of a Conservation Ethic in
the Oak Openings
| Development of a Conservation Ethic in the Oak
Openings (GL975070-01-0: $99,960) |
| Recipient: The Nature Conservancy |
| Project Period: 10/1/99 to 9/30/01 |
| Project Officer: Karen Rodriguez (312-353-2690) |
This project will develop and implement a marketing and outreach
campaign which evaluates the awareness and knowledge level of local
residents regarding the Oak Openings, develop a professional marketing
strategy and campaign to inform and engage local residents as the
importance of the Oak Openings as a unique natural area, implement an Oak
Openings marketing campaign, conduct a market evaluation to gauge
effectiveness, and restore 2-3 small sites as visual examples of the
messages disseminated through the marketing campaign. |
