Commuting Alternatives Manual
From
TAP (the Transportation Action Partnership of North Bethesda and
Rockville)
Show commuters a variety of good ways to change their behavior and you'll cut drivetime pollution.
Ingredients:
- A transportation management association (e.g., TAP);
- Local transportation officials (e.g., mass transit);
- Local industry experts for commuting alternatives; and
- Local employer representatives (e.g., commuting coordinators)
Seasonings:
- A shared understanding of transportation needs and resources;
- A shared commitment to ease parking and congestion issues; and
- A shared desire to create and act on effective strategies.
Utensils:
- Consensus building - to develop an effective coalition; and
- Leadership.
Servings:
A successful program could get 10 percent of commuters out of their cars
in one year.
Instructions:
- Apply an understanding of transportation demands and resources to gather employees in an existing forum (e.g., a transportation management association) for an active multi-stakeholder effort.
- For better results, add the expertise of local experts on commuting
alternatives (e.g., bike clubs, telework experts, vanpool resources, etc.). Mix in transportation officials if they are not members of the group. - Add a dash of reason and an ounce of inspiration to create a well-thought-out "how to" manual on various commuting alternatives. Present with pomp and circumstance with the support of local officials, employers and media coverage so employees and employers know how to take advantage of the tasty alternatives.
Hints from the Chef:
The TAP manual contains these chapters:
- Introduction (traffic congestion, the employer's role, components of a program);
- Programs Administration and Marketing;
- Ridesharing, Transit;
- Transit Services;
- Biking and Walking;
- Alternative Work Hours and Telecommuting;
- Commuting Alternatives Support Components; and
- Appendices (ridematching software, surveys, corporate).
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