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Summary of Focus Group Discussions with Screen Printers and Lithographers for the DfE Printing Project

EPA744-R-94-004 -- June 1994

To determine the needs and preferences of printers regarding the format and content of information products developed by the DfE screen printing and lithography projects, Abt Associates was contracted by EPA to conduct a series of focus groups nationwide with lithographers and screen printers.

These focus groups were designed to answer to following questions:

What type of information do printers need in order to evaluate environmentally friendly alternative products? In what format would printers like to see this information presented? What is the best way to distribute this information to as many printers as possible?

Abt Associates conducted eight focus groups; four with screen printers and four with lithographers. These focus groups were held in the northeast, midwest, northwest, and southwest sections of the country. A total of 88 people attended the eight meetings including 48 printers, 14 printing supplies manufacturers or distributors, 6 printing industry consultants, 13 state and local government agency representatives and 7 trade association representatives.

This report first presents the methodology used to conduct the focus groups, provides an overview of findings, and then summarizes the findings of screen printing focus groups and lithography focus groups separately. Individual summaries of each focus group, the facilitator's guides and the "mockups" presented at the focus groups are attached as appendices to this report.

Download Summary of Focus Group Discussions with Screen Printers and Lithographers for the Design for the Environment Printing Project in its entirety. [81 K PDF file]

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