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"Power of Change" Aims Recycling Message at Older Americans
EPA announced a new campaign called the Power of Change (POC), which encourages older Americans to get involved in environmental preservation, and to reduce, reuse, and recycle their waste.
"This campaign is all about education," said Marianne Lamont Horinko, Assistant Administrator for EPA's Office of Solid Waste and Emergency Response. "It lays out simple, everyday changes that will reduce waste, conserve our natural resources and save energy."
The cornerstone of the POC campaign is a motivational kit containing a number of resources to help older Americans make better environmental decisions when they move, travel, or use home health products like syringes. The kit also contains information to help older Americans become community leaders by organizing or getting involved in local conservation or waste reduction projects.
EPA announced the new campaign in San Francisco at the 2004 Joint Conference of the American Society on Aging and the National Coalition on Aging. The Conference featured over 800 sessions covering a diverse range of topics on aging. About 4,000 members and other professionals attended.
The POC campaign is another unique part of EPA's Resource Conservation Challenge, a national effort to find flexible, yet more protective ways to conserve our valuable resources through waste reduction and energy recovery activities.
It is also part of EPA's larger Aging Initiative, which aims to protect the health of older Americans.