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Seal/Logo Policy and Specifications

The EPA Seal and Logo
Corporate Identity and Agency Identifier
Permission to Reprint the Agency Logo or Seal
Color Specifications: Seal
Color Specifications: Logo
Format For Product Identification Elements
Program Office Identifier (Brand/Logo)

The EPA Seal and Logo

Seal

Horizontal Logo

Seal w/trim

Vertical Logo
Note: these low-resolution images are not suitable for use; see the seal and logo repository for all electronic versions.

The Agency's seal and logo with signature convey the "corporate identity" of EPA and its programs. All products must reinforce the visual identity of EPA; program and office identifiers are distinctly secondary to this identity. The seal may only be displayed using either the standard color scheme or a single color that complements the background where it appears.

The official seal of EPA comprises the two-leaved flower, with stem, encircled by the title UNITED STATES ENVIRONMENTAL PROTECTION AGENCY.

EPA's logo is a two-leaved flower, without stem, accompanied by the Agency's initials to the right and the full name either to the right of or below the initials.

The seal and logo must remain intact and unchanged (e.g., don't use the flower from the seal by itself or omit the full Agency name from the logo). The sole exception is an icon, created by the Office of Public Affairs (OPA) and provided as part of EPA's standard Web look and feel, that identifies Agency Web pages in lists of "favorites" or "bookmarks."

OPA provides electronic versions of the seal and logo with signature in various formats in the seal and logo repository

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Corporate Identity and Agency Identifier

To maintain EPA's "corporate identity," use only the seal or the logo on the front cover of communication products. The identifier should be placed and sized so that it clearly links the product to EPA, while also complementing the cover's design.

The sole exception is for products jointly authored by EPA and an assistance recipient or another federal agency, when identifiers of all authoring entities should appear on the front cover (see the discussion of joint products in Appendix 1 for details). All identifiers will usually be the same size; external identifiers should never overshadow EPA's identifier.

Deviation from this format requires approval from the Office of Public Affairs.

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Permission to Reprint the Agency Logo or Seal

If another agency, research group, think-tank, university, partnership or company wants to reproduce the EPA logo or seal for purposes acceptable to the Agency, permission must be granted by OPA, which will provide a copy of the logo or seal. Permission is granted only on the condition that neither the logo nor seal is altered in its proportions, no element is removed or added, and it is not merged into another illustration or modified in any other way. The applicant must also agree not to suggest that use of the logo or seal implies endorsement of any organization, idea, product or service. In addition, OPA may require that the logo and/or seal be accompanied by an appropriate disclaimer.

Names derived from the EPA initials, such as EPAlog or EPAlert, are discouraged. They distort the Agency's correct name both visually and aurally, and compete with the Agency logo. OPA approval is required to use EPA's initials in combination with other letters or words.

Please contact the Office of Public Affairs to ask about using the EPA Seal or logo.

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Color Specifications: Seal

For most applications, use the files provided in the seal and logo repository . If a required format is not available, contact OPA or use the following information.

When using the seal in print, the color options are:

On the Web site, comply with the look and feel specification (http://epa.gov/epafiles).

The seal may appear against two types of backgrounds:

No other backgrounds are allowed.

Print applications: two-color Pantone values:

Colors
 Background Text, Water
(bottom section
of circle), and Trim		 Sky (upper half of circle) Earth (middle of circle), leaves, and stem
660 Blue Clear 100% Lighten for 79% screen 0%
362 Green Clear 0% 0% 100%

 

Print applications: four-color separation

CMYK
 Background Text, Water
(bottom section
of circle), and Trim		 Sky (upper half of circle) Earth (middle of circle), leaves, and stem
Cyan Clear
 91%
 87% 76%
Magenta
 Clear
 60% 24% 0%
Yellow
 Clear
 0%
 0%
 100%
Black
 Clear
 0%
 0%
 11%

 

Internet/intranet applications: RGB

Colors

 Background Text, Water
(bottom section
of circle), and Trim		 Sky (upper half of circle) Earth (middle section of circle), leaves, and stem
RGB (0-255)        
Red 255 0 51 0
Green 255 80 153 204
Blue 255 184 255 51
RGB (hexadecimal)        
Red FF 00 33 00
Green FF 50 99 CC
Blue FF B8 FF 33

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Color Specifications: Logo

The entire logo must appear in one color that contrasts well with the rest of the page, including a) black and b) white against a background color. The flower and text may not be different colors, nor may the flower itself contain more than one color.

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Format For Product Identification Elements

Product identification elements state the name of program office generating the product, date of publication, and identification number. Place this information on the back cover with other contact information generally placed in a contact box or on the title page.

Example:

Office of Solid Waste and Emergency Response (5201G)
EPA-175-K-02-100
www.epa.gov
June 2001

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Program Office Identifier (Brand/Logo)

All program branding must be reviewed by OPA per the branding memo (PDF) (2 pp., 160K, about PDF).

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