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Consumer Feedback Focus Group Results

EPA held eight focus groups (with nine to ten participants in each group) and 32 one-on-one interviews during the months of April and May, 1998. Residents of Alpharetta, GA, Tacoma, WA, Sioux City, SD, and Washington, DC, participated in the groups. A contractor selected participants at random via telephone, and offered them an incentive to participate. Active environmentalists, public officials, those with more than two years of college education, and any relatives of water industry employees did not participate, to ensure the groups would be representative of the general public, Macro, International facilitated the groups.

Results:

Consumers' Attitudes and Perceptions About Drinking Water Safety Information

Focus Group Report

Submitted to:

Environmental Protection Agency

Office of Ground and Drinking Water

Submitted by:

Macro International, Inc.

August 7, 1998

Additional focus group study on consumers' perceptions of drinking water information and safety.

Table of Contents

I. Executive Summary

II. Statement of Purpose/Objectives

III. Strengths and Limitations of Qualitative Research

IV. Methodology

V. General Findings

A. Participant Knowledge of Drinking Water Issues

B. Demand for Information About Drinking Water

C. How Can EPA Present Information in a More Meaningful Way?

D. How Can EPA Get Customers More Involved? How is EPA Doing?

VI. Conclusion

Another focus group study looked specifically at consumer confidence reports.

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