SmartWay Marketing and Outreach Tools

SmartWay is committed to providing you with tools to help you spread the word about the program—and your commitment to it. Download these tools and use them in your own marketing and outreach efforts.

Resource Kits by Audience

• Shipper Resources
• Affiliate Resources
• Truck Carrier Resources

General Resources

• Brochures
• Public Service Announcements-SmartWay Certified Vehicles
• Public Service Announcements-SmartWay Transport Partnership
• Public Service Announcements-Appreciation
• Fact Sheets
• Partner-Generated Samples
• Case Studies
• Conference and Trade Show Display Tools
• Direct Mail Campaign Materials

"You will need Adobe Reader to view some of the files on this page. See EPA's PDF page to learn more."

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Brochures for SmartWay Partnership

	Ship Smarter - You and the Environment Both Win (PDF) (8 pp, 2 M, EPA420-F-038, June 2007)		Calculate Your Savings - To the Environment / To Your Bottom Line (PDF) (8 pp, 2 M, EPA420-F07-039, December 2009)
	SmartWay Financing For Truck Owner-Operators (PDF) (8 pp, 1 M, EPA420-F-07-016, April 2007)		Reduce Your Idling "Pocket Guide" (PDF) (8 pp, 2 M, EPA420-K-08-001, June 2007)

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Public Service Announcements for SmartWay Certified Vehicles

The public service video and audio messages can be downloaded and viewed, or used freely for rebroadcast by TV and radio stations, bloggers, podcasters, etc. Reproduction of the print ads is also permitted.

Smiling Car Campaign EPA's "Smiling Car" campaign encourages viewers to visit the USEPA Green Vehicle Guide to learn more about the more fuel efficient vehicles available by model year, manufacturer, and state. The public service print messages can be downloaded and viewed, or used freely for rebroadcast by TV and radio stations, podcasters, etc. Reproduction of the print ad is also permitted.		Smiling Car Poster-47in by 69in (PDF)(1 pp, 981 KB) Smiling Car Poster-62in by 43in (PDF) (1 pp, 922 KB) Smiling Car Video (WMV) ( 315 KB)
New Leaf Campaign EPA's SmartWay Leaf campaign encourages consumers to look for the US EPA Certified SmartWay certification mark on cars and trucks to help them save fuel, money and the environment. Vehicles that qualify for the SmartWay mark are the cleanest and most fuel-efficient available in today's market. For detailed information on the fuel economy and environmental performance of SmartWay cars and trucks go to www.epa.gov/greenvehicles. The SmartWay Leaf public service video, audio messages and print materials can be downloaded and viewed, or used freely for rebroadcast by TV and radio stations, podcasters, etc. Reproduction of print materials is also permitted.		Leaf video PSA (WMV) (60 seconds, 12M) Leaf audio PSA (WAV) (60 seconds, 11M) "Reflects Well On You"consumer PSA (PDF) (1 page, 250K) "Reflects Well" industry PSA (PDF) (1 page, 214K) "Leaf Campaign" email message/td>
Little Flower Campaign EPA's "Smell the Flowers" campaign offers smart driving tips that could give you more miles per gallon of gas and reduce air pollution. The tips provide simple suggestions that will help you save money at the fuel pump and help to produce fewer tailpipe emissions. The public service video and audio messages can be downloaded and viewed, or used freely for rebroadcast by TV and radio stations, podcasters, etc. Reproduction of the print ad is also permitted.		Little Flower video PSA (WVM) (60 seconds, 3M Printable poster of the "Smell the Flowers" campaign (PDF) (1 p, 890K

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Public Service Announcements for SmartWay Transport Partnership

The public service video and audio messages can be downloaded and viewed, or used freely for rebroadcast by TV and radio stations, bloggers, podcasters, etc. Reproduction of the print ads is also permitted.

"Product on Wheels" Campaign Materials

This public service announcement campaign, released in November 2004 and refreshed in June 2007, encourages different sectors of the freight industry to join the SmartWay Transport Partnership.

	Watch the Environment Get Cleaner (PDF) (1 pp, 67 K) is an ad targeted at shippers and carriers		Leave a Better Environmental Footprint (PDF)(1 pp, 67 K) is an ad targeted at shippers and carriers
	Calculate Your Savings (PDF) (1 pp, 73 K) is an ad targeted at carriers (fleets)		Boxed In? (PDF) (1 pp, 72 K) is an ad targeted at carriers (fleets)
	Relax. You can help the Environment and rest easier (PDF) (1 pp, 69 K) is an ad targeted at shippers		We're Showing You the Money (PDF) (1 pp, 69 K) is an ad targeted at small trucking businesses
	You're a Click Away from a Smarter Supply Chain (PDF)(1 pp, 69 K) is an ad targeted at logistics managers		Ship Smarter (PDF) (1 pp, 67 K) is an ad targeted at agricultural product shippers and carriers
	Attention Shipping Customers (PDF) (1 pp, 69 K) is an ad targeted at shippers		Be Part of the Big Picture for Cleaner Air (PDF)(1 pp, 71 K) is an ad targeted at shippers

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SmartWay Transport Partner Appreciation Announcement

This March 2006 public service announcement campaign thanks freight industry leaders for joining the SmartWay Transport Partnership.

Thank You Truck Carriers for Joining SmartWay (PDF)(1 pp, 1.2 M)

Thank You Freight Shippers, Rail Carriers, Logistics Companies, and Affiliates for Joining SmartWay(PDF) (1.pp,1.2 M)

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General SmartWay Transport Fact Sheets

These resources will help you educate your members or associates about the goals and benefits of the SmartWay Partnership.

• SmartWay Program Overview (PDF) (1 pp, 848 K)
• SmartWay Carrier Strategies (PDF) (2 pp, 105 K)
• SmartWay Shipper Strategies (PDF) (2 pp, 64 K

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Partner-Generated Marketing Examples

Use these examples of marketing and promotion products created by other SmartWay partners to inspire your marketing team.

Press Releases

• TCEQ Salutes Texas SmartWay Transport Partners (PDF) (1 pp, 72 K)
• Office Depot Joins U.S. EPA SmartWay Transport Partnership (PDF) (2 pp, 30K)
• Schneider National Recognized as SmartWay Transport Charter Partner (PDF) (2 pp, 38 K)

Videos

• Meijer Video Promoting SmartWay in Stores (MP4) (72 K)

Other Marketing Materials

• Green Mountain Coffee Roasters-No Idling Zone Poster (PDF) (1 pp, 956 K)
• CFI (2006 and 2007 SmartWay Excellence Award Winner) as Featured in Michelin X One Advertisement (PDF) (1 pp, 254 K)
• Owens Corning-Full Page Ad in Transport Topics (PDF) (1 pp, 313 K)
• UNFI Staff Polo Shirt with SmartWay Partner Embroidery (JPEG) (318 K)
• Styline Refueling Bay with SmartWay Transport Partnership Logo (PDF) (1 pp, 179 K)

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Partner Case Studies

These case studies highlight the benefits and savings SmartWay partners have experienced from using SmartWay-recommended technologies, policies, and strategies.

• Alternative Fuel-Biodiesel: Whole Foods Market (PDF) (1 page, 171 KB)
• Aerodynamics: Schneider National, Inc. (PDF) ( 1 page, 129 KB)
• Driver Incentives: Bison Transport (PDF) ( 1 page, 103 KB)
• Fuel Economy: Bartels Truckline, Inc. (PDF) (1 page, 113 KB)
• Fuel Economy: Braun's Express (PDF) ( 1 page, 146 KB)
• Fuel Economy: Office Depot (PDF) (1 page, 120 KB)
• Fuel Savings through Wide-based Tires: Contract Freighters, Inc. (PDF) (1 page, 179 KB)
• Idling Reduction Strategies: AFN (Advantage Freight Network) (PDF) ( 1 page, 210 KB)
• Idling Reduction Strategies: Contract Freighters, Inc. (PDF) (1 page, 100 KB)
• Idling Reduction Strategies:: Green Mountain Coffee Roasters (PDF) (1 page, 124 KB)
• Idling Reduction Strategies: H-E-B Grocery (PDF) (1 page, 115 KB)
• Idling Reduction Strategies: Owens Corning (PDF) (1 page, 127 KB)
• Idling Reduction Strategies: Styline Transportation (PDF) ( 1 page, 210 KB)
• Idling Reduction Strategies: USA Truck (PDF) (1 page, 111 KB)
• Intermodal Shipping: Sharp Electronics Corporation (PDF) ( 1 page, 103 KB)
• Reduced Fuel Consumption with Direct Fired Heaters: Triple S Trucking (PDF) (1 page, 142 KB)
• Speed Management: Hospira Fleet Services, LLC (PDF) ( 1 page, 101 KB)
• Tire Technology-Automatic Tire Inflation: P.A.M. Transport (PDF) ( 1 page, 326 KB)
• Trailer Aerodynamics-Belly Fairings: Whole Foods (PDF) ( 1 page, 166 KB)
• Truck Upgrades: H.O. Wolding (PDF) (1 page, 110 KB)

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SmartWay Partner Display Tools

Use these tools at conferences, trade shows, etc. as a way to show your participation in SmartWay.

• SmartWay Partner Placard (PDF) (1 pp, 1.35 M) The dimensions of the SmartWay Partner Placard are 8.5 x 5.5 inches. Prints best on white foam board. PMS colors are 3005 and 347
• SmartWay Truck Banner (PDF) (1 pp, 48 K)
  Print instructions: banner file is 25 percent of the actual banner size (actual banner size: 87" x 36"). The printer has to enlarge the file to the actual banner dimensions before printing. Create the banner with 8 grommets for the top of the banner and 8 grommets on the bottom.

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SmartWay Direct Mail Campaign Materials

These materials will help you get the word out about SmartWay to your membership. Contact EPA at (734) 214-4767 if you would like pre-printed copies of the flyers and response cards.

• Direct Mail shipper flyer (PDF) (1 pp, 1.35 M)
• Direct Mail carrier flyer(PDF) (1 pp, 1.35 M)
• Direct Mail response card (PDF) (2 pp, 1.35 M)