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9.0 Intro

    The ultimate purpose for conducting the economic analyses described in this document is to inform decision makers of the social welfare consequences of the regulatory actions under OAQPS’s consideration. One responsibility of the ISEG analyst is to develop a sound, comprehensive analysis that addresses these concerns. Toward that end, sound analytical methodology has been the primary focus of the document up to this point. However, another equally important responsibility is to communicate the results of the analyses in a manner that effectively influences decision making. Without proper communication, the most well-conducted analysis will fail to guide decisions. Therefore, communicating the results of economic analysis to decision makers frequently, in a complete and understandable form, is an important part of the development of well-reasoned environmental policy.
    The purpose of this section is to provide some general guidance and specific tips for communicating the results of economic analysis throughout the regulatory process. The primary focus is not the EA or EIA document itself—that is addressed throughout the other sections, especially in Section 4. Rather, this section focuses on the various opportunities that ISEG analysts have to bring the economic analysis to bear in making decisions throughout the regulatory process. A comprehensive treatment of communication issues is beyond the scope of this chapter. For more on this topic, the reader may wish to refer to the following sources:
  

Communicating
  Results

 9.0 Intro

 9.1 Communication
   Goals, the Audience,
   and Challenges

 9.2 Key Principles of
   Clear and Effective
   Communication

 9.3 A Note on Visual    Communication
Written Communication
  Barzun, Jacque. 1976. Simple and Direct: A Rhetoric for Writers. Harper and Row.
  Zinsser, William. 1985. On Writing Well. Harper and Row. Third Edition.
  Strunk, William, and E.B. White. The Elements of Style. MacMillan. Various editions.
  The Chicago Manual of Style. University of Chicago Press. Various editions.
Visual Communication
  Booth, Wayne C., Gregory G. Colomb, and Joseph M. Williams. 1995. The Craft of Research. University of Chicago Press. (See especially Chapter 12: Communicating Evidence Visually).
  Tufte, Edward R. 1997. Visual Explanations. Cheshire, CT: Graphics Press.
  Tufte, Edward R. 1983. The Visual Display of Quantitative Information. Cheshire, CT: Graphics Press.
Oral Communication
  Beebe, Steven A., and Susan J. Beebe. 1997. Public Speaking: An Audience-Centered Approach. Prentice-Hall.
  Krannich, Caryl Rae. 1998. 101 Secrets of Highly Effective Speakers. Impact Publications.

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