Self Test

Click on the appropriate response to each question below. After you've completed the quiz, you can calculate your score and compare your answers to the correct answers by clicking on the calculate score button that follows the quiz. According to this training module, what is the first step in developing an outreach plan?   A. Identify target audience   B. Create and package message   C. Distribute message   D. Define goals and objectives   E. Evaluate outreach plan   F. Research other watershed outreach plans What tools does this module list to gather information about your target audience?   A. Focus groups   B. Telephone surveys   C. Public and trade agencies   D. Demographic databases   E. Surveys by mail   F. All of the above Which of the audiences described in the book, Diffusion of Innovations, will be the easiest to reach with your message?   A. Innovators and Laggards   B. Early Adopters and Early Majority   C. Early Laggards and Late Cretaceous   D. Innovators and Early Adopters Which of the following are elements of an effective outreach message?   A. The message must be understood by the target audience   B. The message must be understood by a broad audience   C. The message must tied to something your audience values   D. The message must be a restatement of your project objectives   E. A and C   F. B and D Which of the following is something that should not be considered or assumed when packaging or formatting your outreach message?   A. Can the target audience decipher the message?   B. The message is the same for a variety of audiences, don't waste time packaging a separate one for each audience.   C. Who will pay for it?   D. Can the message be packaged in-house with existing resources?   E. How will the target audience access and use the information?   F. How will the package be delivered to the target audience? According to this training module, which of the following is likely to be the most desired format among your target audience for receiving your message?   A. Mass media formats (TV, Radio, and Newspapers)   B. Brochures   C. Utility bill inserts Which of the following does this module list as the best vehicle for distributing an outreach message?   A. Phone calls to target audience   B. Presentation   C. Targeting businesses   D. Door-to-door   E. Mail   F. All of the above. It depends on the target audience. Which of the following are elements of a good news story?   A. The story should involve local people or issues   B. The story should have unique or unusual attributes   C. The story should relate to significant matters or events   D. The story should be sensationalized   E. A, B and C   F. All of the above Holding a watershed event   A. Provides an opportunity for community sharing and a sense of belonging   B. Builds trust in and awareness of your organization and efforts   C. Connects people to their water resources   D. All of the above When should you plan the evaluation you're going to use to measure feedback for continuous improvement of your outreach program?   A. When the outreach program is completed   B. It should be built into the outreach plan from the beginning   C. Only when the outreach program appears to be experiencing unexpected problems   D. A and B   E. A and C   F. All of the above The number of calls that come into your stormwater pollution hotline can be considered what type of indicator?   A. Social   B. Administrative   C. Environmental Your Answers Q  1: Q  2: Q  3: Q  4: Q  5: Q  6: Q  7: Q  8: Q  9: Q10: Q11: Correct Answers Q  1:   Q  2:   Q  3:   Q  4:   Q  5:   Q  6:   Q  7:   Q  8:   Q  9:   Q10:   Q11:

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