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Indicators and Communication
To strengthen and communicate program successes, outputs and outcomes, with input from stakeholders and communities on pressing issues, the National Coordinators of the Border 2020 Program will seek input and recommendations from two committees, Communications and Environmental Indicators. The Communication Committee will provide input and recommendations on the development, implementation, and revision of effective communication strategies for the Program. The Environmental Indicators Committee will provide recommendations on the selection, refinement and use of environmental and performance indicators that accurately identify program needs, outputs and outcomes for the border region.
To achieve Border 2020 goals and objectives, it is essential that all actions taken by the United States, Mexico, their respective Border States, U.S. tribes and residents have real, meaningful and measurable results. Indicators of environmental progress will be developed and used to measure these results. Based on the work done under prior binational programs, environment and health indicators will measure progress being made toward Border 2020 goals and objectives. These indicators will have specific definitions and protocols from collection, analysis, interpretation and quality control.
Border 2020 coordinating bodies will participate in the development of these indicators with anticipated support from key border partners and stakeholders. Two indicator reports will be developed on the third and sixth year of Border 2020 (in 2015 and 2018), respectively. The National Coordinators will review the indicators and report the results to the Policy Fora, Regional Workgroups, and the public. The results will help guide future decisions on program accountability and effectiveness.
Strategic communication is an essential element of past and present U.S.-Mexico Border Environmental Programs. In order to ensure effective and timely communication and engagement with the public, program partners and stakeholders, a communication strategy has been developed and will be updated regularly to ensure that efforts are streamlined and effective.
Staff from EPA and SEMARNAT will organize these efforts, taking into consideration input from Border partners. The National Coordinators from EPA and SEMARNAT will play a prominent role, ensuring that communication among partners is sustained and promoted throughout the duration of the Border 2020 Program.