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Smart Growth

The Market for Smart Growth

The Market for Smart Growth (2009), by Gregg Logan, Stephanie Siejka, and Shyam Kannan, reviews studies on consumer demand for smart growth products, as well as consumer surveys conducted by Robert Charles Lesser & Co. LLC, which find that at least one-third of the consumer real estate market prefers smart growth development.

Moreover, the share of the homebuyer market that prefers smart growth development is growing due to demographic trends and changing buyer preferences. While it is difficult to forecast with accuracy just how much the market for smart growth real estate is growing, there is no doubt that the size of the market is increasing.

This paper was produced as part of Smart Growth: The Business Opportunity for Developers and Production Builders, a series of papers that present a "business case for smart growth" to help builders and developers considering whether to pursue smart growth projects.

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