Working with the Media on Tribal Indoor Air Quality Issues
Working with the media can be beneficial in publicizing your indoor air quality (IAQ) messages and getting the word out about any activities or events that raise awareness about IAQ in your community. Successful media outreach can earn you a larger audience for your messages, draw more participants to your activities and events, and can result in access to and leveraging of new resources.
Media Spotlight: Aberdeen Area Tribal Chairmen's Health Board
The Aberdeen Area Tribal Chairmen’s Health Board (AATCHB) has come up with a unique approach for using media. AATCHB developed creative public service announcements for the radio. The Health Board chose three languages that encompassed large regions and then developed four radio public service announcements for each of the three native languages they chose. To develop a strong media campaign, AATCHB recommends that you know your audience and create different materials tailored for each audience.
Resources
For suggestions and tips on working with the media for IAQ outreach events or initiatives, the following information from EPA can be used and adapted for your specific needs:
To help you identify other community organizations for partnership in your area visit:
- National Map of Asthma Programs on AsthmaCommunityNetwork.org