Feed It Onward Branding Guidelines

For Food Distributors, Grocery Stores, Farmers, Youth Groups, and Sports Organizations as Authorized by EPA *

Purpose of these Guidelines

These Branding Guidelines provide instructions, limitations and specifications related to the use of the Feed It Onward name and Feed It Onward icons to authorized licensees. 

About the Feed It Onward Initiative

Feed It Onward is a public education initiative from the U.S. Environmental Protection Agency (EPA) that helps American families reduce food waste, save money, and support their communities. This initiative highlights the leadership of state, local, private, and nonprofit partners who are already doing meaningful work.

EPA works with its partners to identify food waste solutions. A goal of this initiative is to recognize partners’ efforts to reduce food waste, save money, support communities and offer tools that spur these efforts. Participation in the Feed It Onward initiative is voluntary. 

This effort is part of EPA’s contribution to America 250, the celebration of the 250th anniversary of the United States, recognizing efforts to help strengthen families and communities through practical action.

About the Feed It Onward icons

 

This initiative is represented by the standard Feed It Onward icon and the special America 250 version, as provided above. EPA claims ownership rights over the “Feed It Onward” name, the Feed It Onward icon, and the Feed It Onward 250 icon.

The standard Feed It Onward icon contains a plate, a fork and knife on the right, the words “U.S. EPA FEED IT ONWARD” in the center of the plate, and the text “No Waste. Just Food.” around the lower rim of the plate. 

The Feed It Onward 250 icon includes a separate and distinct “250” mark that is incorporated into the Feed It Onward icon and used by EPA with the permission of America 250.org. The “250” mark will remain as part of the Feed It Onward icon through July 2026, at which time Feed It Onward will revert to the standard version, without the “250” mark.

Who can use the Feed It Onward icons

Only entities that have signed a partnership agreement with EPA, that comply with and maintain a valid partnership agreement, as overseen and enforced solely by EPA, are authorized to use the Feed It Onward name and icons.

Partners who voluntarily join the Feed It Onward Initiative and sign the partnership agreement may:

• Have their efforts recognized within Initiative materials and on public platforms;
• Use the Feed It Onward icon on outreach materials like websites, social media and informational flyers; 
• Collaborate with EPA on public education materials; and
• Be included in broader America 250 engagement efforts.

 Want to become part of the Feed It Onward Initiative? Get more information here: https://www.epa.gov/feeditonward

Use of Feed It Onward Branding Materials

Authorized Feed It Onward partners may use Feed It Onward branding materials, as authorized by EPA, in their outreach materials, including within:

• Websites owned or operated by the partner;
• Social media pages owned or operated by the partner; 
• Flyers or similar promotional materials representing the partner; or 
• Other uses not listed above but explicitly authorized in writing by the EPA Office of External Affairs or an authorized EPA representative of the Feed It Onward initiative.
• Partners must use a disclaimer when using Feed It Onward branding materials (see section below).
• Partners may not use the official EPA seal or logo without advance written permission from EPA’s Office of External Affairs.
• Feed It Onward partners agree not to make statements that imply that EPA or any of its employees endorses their products, services, or enterprises, or any effort to raise public or private funds. 
• Neither the Feed It Onward icons nor any element therein may be altered or modified in their proportions in a manner inconsistent with these guidelines; neither may any element forming the Feed It Onward icon be removed or a new element be added.
• The Feed It Onward icons featured within this guidance may not be merged or combined into any other existing trademark, illustration or image.
  • For websites, flyers or any other long format materials:
  • For social media or other short form graphics: 

Disclaimer language

When creating outreach materials, authorized Feed It Onward partners may use the Feed It Onward icon along with the following disclaimer:

Use of the Feed It Onward name, the Feed It Onward icon or the Feed It Onward 250 icon does not constitute an endorsement by U.S. EPA of the Partner or their products, services, or enterprises, or any fundraising activity or promotion.

Feed it Onward participation is not an endorsement by U.S. EPA.

Color Specifications

The text, fork and knife is black. The outline of the plate is green. There is a knockout version (clear) that may be used on a contrasting color background. The icon must be placed on a contrasting background so the elements are clearly visible. 

Print Applications: Pantone/RGB/Hex Values

Obtaining the icon files

To download authorized copies of the Feed It Onward icons, please email the Feed it Onward team.

^* Disclaimer: Use of the Feed It Onward name, the Feed It Onward icon or the Feed It Onward 250 icon does not constitute an endorsement by EPA of the Partner or their products, services, or enterprises, or any fundraising activity or promotion.