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  2. Green Power Markets

Leadership and Impact

Related Information
  • Impacts of Voluntary Renewable Energy Demand on Deployment: A Market-Based Approach (pdf) (1.83 MB)

Choosing to use renewable electricity is a simple, yet meaningful action that can make a difference. Since choosing to use renewable electricity is still relatively uncommon in the U.S., making a simple, proactive choice for how one’s power is generated is a form of leadership that can inform and influence others. Learn more about how to buy green power.

There are more ways to choose and use renewable electricity. The impact of a particular renewable electricity purchase in terms of environmental, economic, or energy resources depends on who the consumer is, where they are located, and what renewable electricity options they have access to, or not. Below is EPA guidance around how to make a difference through renewable electricity use.

Basics

  • Be proactive in choosing how your electricity is generated
  • Choose electricity generated from high quality renewable resources that meet national standards for quality and content
  • Buy third-party certified green power products when possible
  • Purchase from newer sources of renewable electricity generation
  • Ensure your investment in renewable electricity is incremental to and goes above and beyond what you would have otherwise received due to mandates or as part of the standard delivered grid electricity
  • Substantiate your purchase and use of green power through energy attribute certificates
  • Follow best practices when communicating your use green power

Advanced

  • Purchase renewable electricity that supports new project development
  • Influence other consumers to purchase and use green power. This could include employees, value-chain network partners, load serving entities etc.
  • Choose a purchase with greater environmental benefits like emission reductions
  • Direct your renewable electricity investments towards having a more local impact
  • Direct your renewable electricity investments to positively affect communities where you operate
  • Invest in technologies (i.e., storage, transmission) that support greater penetration of renewable resources

Green Power Markets

  • Learn about Green Power Market
    • History of Voluntary Markets
      • U.S. Renewable Electricity Market
      • International Green Power Markets
    • U.S. Electricity Grid & Markets
      • U.S. Grid Regions
      • Power Market Structure
      • Energy Attribute Tracking Systems
    • Energy Market Drivers
      • Market Drivers
      • Contributions of Policies & Consumer Choice Drivers
      • Market Drivers Interactions
    • Renewable Energy Market Principles
      • Energy Attribute Certificates (EACs)
      • Market Instruments
      • Environmental Claims
      • Regulatory Surplus
      • Double Counting
      • Consumer Leadership
    • Summary of Inflation Reduction Act
  • Act
    • Target Setting
      • Making a Difference
    • Purchase
      • Delivered Electricity
      • Green Power Purchasing Steps
      • Green Power Supply Options
      • Voluntary Supply Benefits
      • What Is Green Power?
      • Guide to Purchasing Green Power
      • Renewable Energy Certificates
      • Green Power Pricing
      • Green Power Procurement Considerations
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      • On-Site Project Development Process
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  • Resources
    • Renewable Energy Project Development Resource Directory
    • Tools
      • Green Power Equivalency Calculator
    • Green Power Market Documents
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    • Frequent Questions Abut Green Power Markets
  • Emerging Issues
Green Power Markets Contact US Form
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Last updated on March 5, 2025
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