Green Power Partnership Communications Support
Communicating the Benefits of Your Actions
As an EPA Green Power Partner, your organization demonstrates environmental leadership and a commitment to sustainability. Promoting and communicating the benefits of your actions in press releases, annual reports, and marketing materials can help differentiate your company in the marketplace.
The following tips and guidance can help you effectively communicate to stakeholders and other interested parties the importance of your green power purchase and status as a Green Power Partner.
- Explain Green Power and Its Environmental Benefits
Many people have a limited understanding of green power and its benefits. Take the time to explain these issues in detail and provide simple information about how your green power purchase will make a difference. - Make Specific Statements
The more specific a statement about green power use is, the more convincing it will be. Provide details about your green power use to explain exactly how your actions are helping the environment, reducing your organization's carbon footprint, and fostering any potential economic benefits (for example, supporting the construction of a new green power project). For information on making solar power use claims, see the Guide to Making Claims About Your Solar Power Use (pdf) . For examples of acceptable claims, visit the Solar Power Use Claims webpage. - Make Your Message Tangible
Help your audience better understand the environmental impact of your green power use by translating it into tangible, real-world terms. For example, it might be easier for an audience to understand the magnitude of your green power use if it is translated into equivalencies, such as the number of average American homes that it could power. To translate your green power use into concrete examples, use EPA’s Green Power Equivalency Calculator.
Read about making environmental claims before developing your green power message.
EPA can provide your organization communications support upon request. Contact us for more information.
EPA has also developed other tools and services for Partners to promote their green power use.
EPA Green Power Partner Mark. Partners can include the Green Power Partner mark in outreach and communications materials. The Green Power Partner mark reinforces your environmental leadership and your commitment to the use of renewable energy. Learn more about the EPA Green Power Partner Mark and the Green Power Partnership Partner Mark Use and Reproduction Guidelines (pdf) .
Partner Certificate. Organizations that sign on as Partners receive a welcome kit with program information and a certificate acknowledging green power commitment via email. Partners can display the certificate to demonstrate EPA's recognition of the Partnership.
Press Release Templates. EPA provides Partners who join the GPP with a draft press release template to highlight their green power use. EPA also provides credible language and green power use equivalencies to help promote the Partners’ green power use. In addition, EPA provides press release templates to Partners with significant movement during the quarterly top Partner rankings.
Social Media. Along with press release templates, EPA provides new Partners with social media suggestions.
Posters, Banners, and Other Signage. Along with press release templates, EPA provides new Partners with social media suggestions.