SmartWay Affiliate Editorial Calendar
Resources for Your Members
Share these SmartWay resources and ideas with your members in newsletters, on websites, and on social media.
April: Every Day is Earth Day!
This year let’s invest in our planet by investing in our supply chains. Decisions we make today will support and sustain us in the future – and investing can be done smartly and sustainably. This Earth Day, encourage your members to take a step towards improving their transportation efficiency with planet-smart investments that start with becoming an EPA SmartWay partner.
SmartWay’s suite of free tools, information, recognition and technical assistance – developed in collaboration with industry – can help your members to gain insight into their freight operations. These resources offer your members smarter, more fuel-efficient choices, which will reduce our dependence on foreign oil.
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April: Every Day is Earth Day!
This year invest in our planet by investing in your supply chain. Decisions made today will support and sustain us all in the future – and investing can be done smartly and sustainably. This Earth Day, take a step toward improving transportation efficiency with planet-smart investments that start with becoming an EPA SmartWay partner.
SmartWay’s suite of free tools, information, recognition and technical assistance – developed in collaboration with industry – can help your company gain more insight into your freight operations. These resources offer you smarter, more fuel-efficient choices and reduce dependence on foreign oil.
March: Freight Industry Leadership
Freight industry leaders implement a wide range of practices throughout their supply chains to drive efficiencies, improve resiliency, and reduce fuel use and costs.
Companies and organizations that demonstrate freight efficiency leadership rely upon performance data and resources (including SmartWay results and information) to inform key freight transportation operational and procurement decisions. These companies move beyond reporting to implement solutions that reduce toxic emissions in the air while collaborating for sector-wide change. What sets these companies apart, distinguishing them as freight efficiency leaders, is their willingness and capacity to fully integrate freight efficiency into their organization’s operations.
Share with your members how effective internal company policies and industry collaboration will assist them in becoming more effective freight supply chain leaders.
- Learn about resources, examples and guidance for freight efficiency leadership for shippers, carriers, and logistics companies.
- Learn more about what leaders in this space are doing at SmartWay Profiles in Leadership | US EPA
January: Goal Setting
The new year is a great time to align your focus, make improvements and set goals. Encourage your members and stakeholders to demonstrate the qualities of innovation and leadership that create market advantages and build long-term value by establishing goals around sustainable freight transportation. SmartWay has proven metrics and measures that help companies understand and improve their carbon footprint by reducing transportation related emissions. Review the following links for a variety of fuel-saving technologies, strategies and other resources that fit your members’ business needs, whether at their own shipping facilities and/or with their contracted freight service provider.
- Shippers and logistics companies can encourage their carriers and suppliers to join the SmartWay program and take advantage of program resources to help cut fuel spend while protecting the environment.
- Carriers can access technology fact sheets and on-demand webinars that provide more specific information about fuel-saving and cleaner trucks, trailers and equipment.
- For more information on setting goals and reducing transportation related emissions, check out our Goal Setting Guide entitled: Improving Supply Chain Freight Performance. The document provides guidance on how you can integrate your transportation and logistics operations into your sustainability goals and plans and includes a template for building a freight action plan aimed at improving freight supply chain performance. Companies can integrate their sustainability plans and results into corporate communication including environmental and sustainability reporting and branding.