SmartWay Affiliate Editorial Calendar
Spring 2020: Resources for Your Members
Share these SmartWay resources and ideas with your members in newsletters, on websites, and in social media.
As an Affiliate, you know the benefits of collaboration. A key benefit of organizations like yours is to provide opportunities for your members and stakeholders to connect with others in the industry. Collaboration and staying connected helps member companies to keep pace with changing demands and challenges. You take the time to demonstrate to your members ways that they can improve their supply chains through collaboration with suppliers, customers, and freight service providers. You support their efforts by sharing resources and best practices. Companies benefit from the development of cooperative, long-term business relationships since it helps the business community work together to harness complementary skills and apply the knowledge needed to make a change or become more efficient.
Other benefits to collaboration in the freight supply chain arena including improved efficiency which may result in a savings of time and resources. Horizontal collaboration between companies in the same industry that market and sell to similar customers and consumers can save money and IT investments in warehousing, transportation, and distribution. Consolidating shipments with other companies can save on outbound freight costs. There are also environmental benefits from adopting more efficient processes: fewer wasted resources, lower fuel consumption, and a smaller carbon footprint. Lastly, sharing best practices can help elevate an industry by helping companies fill knowledge gaps, demonstrate leadership, and improve the overall brand.
This month, I invite you to support your members in recognizing and celebrating their collaborative efforts. Showcase your members who have used partnerships to become more efficient. Encourage your members to check out the replay of two webinars that demonstrate the importance of collaboration and the power of partnerships.
- Shippers: Learn About Resources for Aligning Win-Win Relationships with Your Carriers
- Efficiency Begins at Home, but What About the Neighbors: Getting to Know Your SmartWay Carriers!
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