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Use the SmartWay Brand

This is a decorative image of the SmartWay logo with a cloud, leaf and road.

The SmartWay mark signifies the gold standard in freight efficiency accounting and designates SmartWay Partners as corporate leaders advancing the movement towards cleaner, more sustainable supply chain management.

SmartWay Brand Builds Awareness Around Freight Sustainability

Before SmartWay, the shipping industry didn’t have a way to identify goods moved with reduced environmental impacts.

Today, the SmartWay brand is well known as a symbol of sustainable freight transportation, and, according to industry surveys, SmartWay and its partners are widely recognized for their leadership in moving goods using less fuel, more efficiently, and with a reduced environmental footprint.

SmartWay encourages freight carriers, shippers, and logistics providers participating in SmartWay to use the SmartWay brand as a tool for demonstrating their commitment to more sustainable shipping strategies. The SmartWay brand sends a clear signal to suppliers, customers, and the broader public about a company’s environmental commitment.

Since its introduction in 2004, the SmartWay brand has:

  • Helped achieve significant emissions reductions from goods movement.
  • Raised awareness about the need to improve transportation sustainability.
  • Motivated carriers, logistics managers, and their customers to improve how they move goods, products, and supplies, resulting in less fuel use, reduced costs, and fewer emissions.
  • Helped improve the freight industry’s image among consumers and the driving public.
  • Contributed to a steady growth in the number of companies and affiliates pursuing and delivering on environmental excellence through their participation in SmartWay.

EPA, SmartWay Partners, and SmartWay Affiliates continue to use the SmartWay mark to communicate their shared commitment to reducing transportation-related emissions.

How You Can Use the SmartWay Brand

Companies and organizations that work with SmartWay can use the SmartWay brand to show their commitment to building a more sustainable freight supply chain and reducing the impact of freight transportation on climate change.

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