SmartWay Affiliate Resources
SmartWay Affiliates commit to helping educate their members and communities about freight efficiency and sustainable goods movement, display the SmartWay brand, and support members in becoming SmartWay Partners and using SmartWay technologies.
The resources on this page will help you get started.
Learn the Issues
View these resources to develop a stronger understanding of how SmartWay works so you can share this information with your members.
- Overview of the SmartWay Program
- SmartWay Overview Video Exit
- SmartWay Trends, Indicators, and Partner Statistics (TIPS)
- The SmartWay Vision 2020 Report
Follow the Affiliate Editorial Calendar
This themed calendar encourages collaboration across all affiliate organizations and assists with a cohesive monthly message.
Present SmartWay to Your Members
This presentation will help you educate your members or associates regarding the goals and benefits of SmartWay.
- SLIDE DECK: Present SmartWay Transport Partnership to your members (11 pp, 1 MB, April 2018)
Tell Your Members about SmartWay Technologies
Share the SmartWay E-update and other Content in Your Newsletter or Blog
- Include the "Why Join SmartWay (DOC)(1 pg, 29 K) " letter in your newsletter or blog. This template can be tailored and personalized for your membership magazines, trade media, etc.
Put the SmartWay Affiliate Logo on Your Website
We encourage all Affiliates to demonstrate your participation and commitment to freight supply chain sustainability by putting the SmartWay Affiliate logo on your website. Create a page dedicated to the goals and resources of SmartWay to give your members easy access to information about the benefits of participating in the program.
- Review the Logo Use Guidelines (PDF) (33 pp, 2.8MB, EPA420-B-18-018, Free Adobe Acrobat Reader)
- Email the signed signature page to firstname.lastname@example.org
Display the SmartWay ads on your website and blogs
Place one or more of these for Web advertisements on your website to draw your audience's attention to key SmartWay resources. You can also develop your own graphics to highlight specific SmartWay Web content. Please contact your Affiliate contact if you need guidance on creating custom ad content.
Download all four of the SmartWay ads (ZIP)(1 pg, 315 K)
Display the SmartWay Banner in Your Building
Print instructions: banner file is 25 percent of the actual banner size (actual banner size: 87" x 36"). The printer has to enlarge the file to the appropriate banner dimensions before printing. Create the banner with eight grommets for the top and eight grommets on the bottom.
Display the Print Ad in your Newsletter or Trade Media
Place the "Reflects Well" print advertisement in your newsletters or trade media. Promote the benefits of SmartWay Designated Tractors and Trailers to your members with this professionally designed ad.
Affiliates can help their members become SmartWay Partners by learning more about how the tools work and by providing technical support.
Here are links to the resources provided for each partner type:
- Shipper Tools and Resources
- Carrier Partner Tools and Resources
- Logistics Company Tools and Resources
You can also learn more about the tools and resources of the SmartWay program by attending SmartWay training webinars.
Learn Best Practices from Other Affiliates
To learn more about how you can successfully lead your organization and your members in the freight sustainability movement, check out these resources:
Celebrate Earth Day With SmartWay!
Earth Day is a unifying gathering that brings together all of us to activate change and work together to build a sustainable environment. It is a celebration of community and the environment around us.
Ready to get started? The SmartWay Affiliate Earth Day Tool Kit puts free commercial-quality marketing materials and other resources into the hands of any organization that wants to step up and get involved. The resources are not just geared toward Earth Day but are available any day and will let your members and stakeholders know that you care about the environment and sustainable transportation.
Earth Day Tool Kit Resources:
"Join SmartWay" Letter
Template- "Join SmartWay" Letter(DOC)(1 pg, 38 K, April, 2019)
“You’re In Good Company” Video
This video is an informative and engaging piece about efficient freight transportation and will certainly get the attention of your members and stakeholders.
SmartWay and Sustainable Supply Chains Booth
- email@example.com. (use “Booth Request” as the subject line)
Reduce Your Carbon Footprint Ad/Poster
Encourage your members to show that they are an Environmental Leader by placing the Carbon Footprint ad in trade publications or on their website. Hard copies of posters are available for you and your members to hang in your customer service areas, lunchroom, or other common office spaces!
firstname.lastname@example.org (use “Poster Request” as the subject line)
SmartWay Designated Tractor/Trailer Ad
The SmartWay designation means you’re getting the cleanest, most fuel-efficient equipment commercially available. Encourage your members to place the ad on their websites, in their facility lobby and lunchroom and in their newsletters so they can educate their customers about the SmartWay tractor and trailer designation.
"Reflects Well" Advertisement Print File (PDF)(1 pg, 835 K)
Social Media Posts
SmartWay Affiliate Earth Day Social Media Text (DOC)(6 pp, 4 MB, April 2019)
Graphic Files for Social Media Posts (ZIP)(4 MB, April 2019)