The WaterSense Label

What the Label Means

WaterSense labeled products meet EPA's specifications for water efficiency and performance, and are backed by independent, third-party certification.

Certifying organizations help maintain the WaterSense label’s integrity and credibility by verifying and testing products for conformance to WaterSense specifications, efficiency, performance, and label use, and also conduct periodic market surveillance.

Products bearing the WaterSense label:

• Perform as well or better than their less efficient counterparts.
• Are 20 percent more water efficient than average products in that category.
• Realize water savings on a national level.
• Provide measurable water savings results.
• Achieve water efficiency through several technology options.

Use the WaterSense Product Search Tool to find WaterSense labeled products featuring a wide variety of price points and a broad range of styles.

Product Performance Matters

Equal or superior product performance is a vital component of the WaterSense label. If end users are satisfied with the performance of WaterSense labeled products, they are less likely to replace them with less efficient models and are more likely to pursue other water-efficient products in the future. The How are WaterSense Specifications Developed? page describes how EPA ensures that WaterSense labeled products deliver on performance.

Not Just a Product Label

The WaterSense label can also make it easy to identify homes that save both water and energy. WaterSense labeled homes are independently certified to include WaterSense labeled plumbing products (e.g., toilets, showerheads, lavatory faucets), be free of wasteful water leaks, and incorporate features to make it at least 30 percent more water-efficient than typical new construction. The WaterSense label is an important part of a whole-house solution to save water, energy, and money while ensuring customer satisfaction.

WaterSense also labels certification programs for landscape irrigation professionals that advance water-efficient irrigation techniques and practices. Labeled programs must meet EPA's criteria for rigorous testing and certification processes. EPA subsequently promotes professionals certified by a WaterSense labeled program.

Labels and Logos

WaterSense labels and program marks can be found across a variety of materials, in many different locations, and are used for specific reasons.

	WaterSense Label Identifies a water-efficient product that has been independently certified to meet EPA WaterSense criteria for efficiency and performance.  The organization that certified the product is identified below the label.
	Promotional Label Shows what the WaterSense label looks like and advertises the availability of WaterSense labeled products.
	Builder Promotional Logo Advertises that a builder is constructing homes that meet the WaterSense specification for homes.
	Program Logo Promotes the WaterSense program in materials when talking about WaterSense in general or educating the public about the program.
	Partner Logo Signifies an organization’s commitment to promoting water efficiency and formal partnership with the WaterSense program.

To access high resolution versions of these logos and marks, please contact the WaterSense Helpline or (866) WTR-SENS (987-7367).  You can also review our guidelines on the use of WaterSense labels and program marks.

• WaterSense program mark guidelines(10 pp, 367 K, About PDF)
• WaterSense media label and logo guidelines